Description:

"Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon the Product School's curriculum, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed."--Rear cover.